Investment leads to price reduction

Derby-based manufacturer of traditional recipe grooming products for men, The Dandy Gent, has announced it will be passing on savings made by recent investments, via a price reduction on around 30% of its growing portfolio.

Investment in a larger manufactory and new equipment has resulted in a series of production savings, which owner, Shane O’Shaughnessy, is delighted to pass on.

“It’s tough setting up a small business, but we’re doing well now and have reduced our manufacturing overheads considerably over recent months.” explains Shane.

“We have a great relationship with many of our clients through the barbershop – and know that money is still scarce out there.  We are now in a position to lower some of our prices – so that’s exactly what we’ve done!”  He concluded.

Shane is owner and Master Barber at The Dandy Gent in Nuns Street, Derby, and creates the recipes for the range of The Dandy Gent grooming products.  His wife, Sherri produces all of the products by hand and ships all of the orders received via their online emporium.


Products affected by the price cut include The Dandy Gent’s popular Shaving CreamShaving Oil, Moustache Wax and Traditional Splash – aftershave and beard fragrance.

The Dandy Gent Launches New Batch of New Products.

The Dandy Gent founder and owner, Shane O’Shaughnessy – “Delighted to pass on savings.”


Charlie makes a move to men’s styling

24 year-old hairdresser, Charlie Constable, has made the jump from styling shiny long locks, to picking up the clippers and enriching the lives of dandy gents galore in Derby.

Charlie, who previously worked at a popular city centre mixed salon, has been barbering for many years, but is relishing the totally new experience of working solely on men’s hair in Derby’s renowned traditional barbershop, The Dandy Gent.


“I’m loving it here working with the guys,” says Charlie.

“It’s a completely different environment and I’m quickly learning that traditional barbershop customers want something different in their hair cutting experience, to the male customers who go to a mixed salon.”

“Barbershop clients are still extremely particular about their look and the service they receive, but they do also enjoy the relaxed environment, sometimes near the knuckle banter and the speed of service.” She explains.

“There feels to be a much greater knowledge and understanding of the man himself – as well as his hair and the style he’s looking for!”

Shane O’Shaughnessy, Master Barber and owner of The Dandy Gent has hired Charlie to help with the growing demand at the Nuns Street barbershop, and eventually help free him up to play a more hands on role in the manufacturing side of the business.

As well as personally re-styling around 100 gents a week in the shop, Shane develops and manages the manufacture of The Dandy Gent range of male grooming products including beard and shave oil, traditional splash, shaving soap and Victorian Macassar Oil – all available to buy in the shop and on The Dandy Gent’s online emporium.

Charlie will be working at The Dandy Gent every Monday and Tuesday initially, with a view to adding Wednesdays as demand increases.

“We’re all really happy to have Charlie working with us,” says Shane, “she adds a bit of sparkle and a new dimension to the place – now gents who prefer to have their hair cut by women can be catered for – and no problem with the environment either – Charlie can banter with the best of them!”

To book your appointment with Charlie, Shane, Craig or Austin, visit our online booking site or call us: 01332 381327.

Growth of the Dandy in Derby

With a reported one third of men recently admitting to spending at least 30 minutes a day on their personal appearance, the continued surge in the popularity of male grooming is proving a positive force in the growth of Derby business, The Dandy Gent.

The three-year-old business, comprising a traditional barber shop and grooming products manufacture, continues to thrive, building an envied reputation for wet shaves, hair cutting, beard styling – and for its unique collection of traditionally made products such as beard oil, moustache wax and shaving cream.

This month, owner, apothecary and Master Barber, Shane O’Shaughnessy, is looking to employ another apprentice, is developing an exciting new product line for The Dandy Gent’s traditional grooming range – and is adding enhancements and new services to his barber shop offering.


“Reports of national trends in male grooming popularity are confirmed by the rising number of customers we see in the shop – and the increase in month-on-month sales of our products.” Explains Shane.

“We’ve got to make sure that we keep ahead of the game at this stage in the sector’s growth, by constantly reviewing the needs of local gents – and giving them more for their money wherever possible.” He continued.

“Following the recent graduation of Austin, our first apprentice barber, we will be looking to hire a new apprentice to make sure we can cope with demand in the shop mid-term – and protect the longer-term growth of our manufacturing side.”

In a bid to continually develop its services, The Dandy Gent will soon be complementing its hair cutting service by providing traditional neck strips – to protect the shirt – and a cutthroat neckline tidy as standard.

In addition to the enhancement of services there will be a new ‘Luxury Beard Re-style’ service available – which includes hot towel treatment, beard oil and a cutthroat edge tidy.

If you would like any further information on The Dandy Gent, please visit:

*Source: Euoromonitor International

Austin comes of age

The Dandy Gent’s first apprentice, Austin Roots, is celebrating a new chapter in his life at the chair, as he sheds the title ‘apprentice’ and takes on the new mantle ‘Junior Barber’.

Austin spent a year at Derby College gaining his NVQ2 in barbering and arrived at the popular traditional Derby barbershop fully qualified.

Owner – and something of a local barbering legend – Shane O’Shaughnessy, continued Austin’s apprenticeship ‘on the job’ for an extra year to ensure he was working to a standard befitting The Dandy Gent clientele.

“Austin is doing very well, we have 100% confidence in him.” Says Shane. “He’s been cutting and styling hair to a very high standard for a few months now, so its time to acknowledge it.”

From 8th April, and at the age of 20, Austin will officially be The Dandy Gent’s Junior Barber, his charge increasing from £5 to £8 per cut. He is still studying Advanced Barbering at Nottingham College, and regularly receives great praise by his clients for his work.


“I get great feedback from the guys who’s hair I’m cutting,” said Austin. “That has always inspired me to get better and better, and really feels good to hear.

I look forward to being here for many years to come, and growing with the business. I’m proud to be a Dandy Gent barber.” He concluded.

Austin’s advancement has created an opening for another apprentice barber to join the ranks, with Shane currently in talks with Derby College to find another suitable candidate.

The arrival of a fourth member of the Dandy Gent team will support the continued growth of the Derby business as demand for its barbershop services – and the manufacture of its own traditional male grooming products – continues to escalate.

If you would like any further information on The Dandy Gent barbershop or traditional grooming products, please visit its website.